Privacy and Cookie Policy

This policy explains what personal information we collect through The Flourishing Organisation Standard, why we collect it, how long we keep it, and the rights you have over it.

1. Who we are

The Flourishing Organisation Standard (“FOS”, “the Standard”) is a workplace wellbeing accreditation run by SuperWellness Limited. In this policy, “we”, “us” and “our” mean SuperWellness Limited.

  • SuperWellness Limited is the data controller for the personal information described here.
  • Company number: 07523006 (registered in England and Wales).
  • Registered address: Beckett House, 36 Old Jewry, London EC2R 8DD.
  • Information Commissioner’s Office (ICO) registration number: ZA063188.
  • Data Protection Officer: Angela Steel, info@flourishingstandard.com.

2. What this policy covers

This policy applies to flourishingstandard.com and its subdomains, including the free diagnostic, the waitlist, our webinars and events, and the accreditation process, including the members’ area.

It does not cover:

  • the anonymous employee survey used during accreditation, which has its own privacy notice;
  • superwellness.co.uk, which is covered by the SuperWellness privacy policy;
  • other websites we link to. Please check their own privacy policies.

3. Information we collect

We collect only what we need for the purposes in section 4.

Type of informationExamplesHow we get it
Contact and professional detailsName, job title, organisation, work email address, telephone numberYou give it to us through a form, by email or on a call
Diagnostic responsesYour answers to the sixteen diagnostic questions and the resulting scoreYou complete the diagnostic. We keep your answers only if you tick the consent box. Otherwise we record only your contact details and that you completed it
Waitlist and enquiry detailsWhen you are looking to get started, any comments you add, your contact preferencesYou complete the waitlist or contact form
Event and webinar detailsRegistration, attendance, and any access or dietary requirements for in-person eventsYou register for an event or webinar
Accreditation informationMembers’ area login details, evidence documents, assessment responses, assessor notes and feedback, award levelYour organisation takes part in accreditation
Website usage (only with your consent)Pages visited, how you arrived at the site, device and browser type, approximate location (town or city)Analytics cookies, see section 12
Cookie choicesYour cookie preference, when you made it, and your countryOur cookie banner
Email engagementWhether you opened our emails and which links you clickedOur email platform

The diagnostic and accreditation questions are about your organisation’s practices, not about you personally. Please do not include health or other sensitive personal information in comment fields, and please remove unnecessary personal details from evidence documents before uploading them. If you tell us about access or dietary requirements for an event, we use them only to arrange that event.

4. How we use your information and our lawful basis

UK data protection law requires a lawful basis for each use of personal information. These are ours:

What we use it forLawful basis
Responding to your enquiry or waitlist sign-up and contacting you when applications openLegitimate interests (responding to people who have asked to hear from us), and steps taken at your request before a contract
Showing your diagnostic results, sending your results report, and following up about a consultationLegitimate interests (providing the results you asked for)
Keeping your diagnostic answers so a consultation can start from what you saidConsent, given with the tick box. You can withdraw it at any time
Sending updates about the Standard, research and eventsConsent. Every email includes an unsubscribe link
Delivering accreditation: managing evidence, assessment, reports and awardsContract with your organisation, and our legitimate interests in running the assessment properly
Running webinars and eventsContract (your registration), or legitimate interests for free events
Understanding how our website is used, so we can improve itConsent, given through the cookie banner
Keeping a record of your cookie choicesLegal obligation (to show that consent was given)
Producing anonymised, aggregated insights, for example the share of organisations with a particular practice in placeLegitimate interests. No individual or organisation can be identified in anything we publish
Meeting accounting, tax and legal requirementsLegal obligation

We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. The diagnostic score is an indicative self-check, not an assessment or an award decision.

5. Who we share your information with

We do not sell your personal information. We share it only with service providers who process it on our behalf, under contracts that require them to keep it secure and use it only on our instructions.

ProviderWhat they do for usWhere data may be processed
HubSpotContact records, email, enquiries and follow-upUK, EU and USA
ScoreAppRuns the free diagnostic and generates your resultsUK and USA
Google (Google Analytics 4)Website analytics, only with your consentEU and USA
KinstaWebsite hostingGoogle Cloud data centre
CloudflareWebsite security and performanceGlobal network
Elementor (Cookiez)Cookie banner and consent recordsElementor’s cloud servers
MicrosoftWebinar hosting (Teams) and emailUK, EU and USA

We may also share information:

  • With your organisation’s accreditation assessor. Assessors work under contract and confidentiality obligations.
  • On the public register, with your organisation’s agreement. If your organisation is accredited, we publish its name and award level. Case studies are published only with your organisation’s approval of the final copy.
  • When the law requires it, for example to comply with a court order or a regulator’s request.
  • If our business changes hands. If all or part of SuperWellness Limited is sold or transferred, your information may pass to the new owner, who may use it only for the purposes in this policy. We will tell you before this happens.

6. International transfers

Some of our providers process data outside the UK, mainly in the EU and the USA. Where they do, the transfer is protected by UK adequacy regulations (including the UK–US Data Bridge for certified US companies) or by the ICO’s International Data Transfer Agreement or Addendum.

7. How we keep your information secure

We use encryption in transit, access controls limited to staff and assessors who need the information for their role, and providers with recognised security standards. SuperWellness Limited is Cyber Essentials certified. No transmission over the internet is completely secure, but we take reasonable steps to protect your information.

8. How long we keep your information

InformationHow long we keep it
Enquiry, waitlist and marketing contactsUntil you unsubscribe or ask us to delete it, or 2 years after we last heard from you
Diagnostic answers (with consent)2 years from completion, or until you withdraw consent
Accreditation records and evidenceFor the three-year accreditation term plus 1 year, so renewals and appeals can be handled
Event and webinar registrations2 years after the event. Access or dietary requirements are deleted after the event
Website analytics (Google Analytics)14 months
Cookie consent recordsUp to 2 years
Financial and contract records6 years, as required for tax and accounting

When we no longer need information, we delete it or anonymise it so it can no longer identify you.

9. Your rights

Under UK data protection law you have the right to:

  • ask for a copy of the personal information we hold about you;
  • ask us to correct information that is wrong or incomplete;
  • ask us to delete your information;
  • ask us to restrict how we use your information;
  • object to our use of your information where we rely on legitimate interests, including for direct marketing;
  • withdraw consent at any time, where we rely on consent (this does not affect anything we did before you withdrew it);
  • receive your information in a portable format, where this applies.

To use any of these rights, email info@flourishingstandard.com. We will respond within one month. There is normally no charge.

You can change your cookie choices at any time using the cookie settings link at the bottom of every page.

10. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

11. Contact us

We may update this policy from time to time. The “last updated” date at the top shows when it last changed, and we will tell you directly about any significant changes.

12. Cookies

Cookies are small text files a website stores on your device. We use two kinds:

  • Necessary cookies keep the site secure and working, and remember your cookie choice. The law allows these without consent.
  • Analytics cookies tell us how people use the site, so we can improve it. We set these only if you click Accept. Until you do, the Google Analytics script does not load at all.

We do not use advertising cookies, and we have switched off advertising features in Google Analytics.

Changing your choice. Use the cookie settings link at the bottom of any page to accept or reject analytics cookies at any time. You can also block or delete cookies in your browser settings, although some parts of the site may not work as intended if you block necessary cookies.

CookieProviderTypePurposeDuration
__cf_bmCloudflareNecessaryDistinguishes people from automated bots to protect the site30 minutes
Consent preference cookie (set by Cookiez)Elementor (Cookiez)NecessaryRemembers your cookie choiceUntil you change your choice or clear your cookies
wordpress_logged_in_*, wordpress_sec_*flourishingstandard.comNecessary (members’ area only)Keeps you logged in to the members’ areaSession, or 14 days if you choose “Remember me”
_gaGoogle AnalyticsAnalyticsDistinguishes one visitor from another2 years
_ga_WZ00H9B54HGoogle AnalyticsAnalyticsKeeps track of your visit (session)2 years
fos_cookie_consentscoreapp.flourishingstandard.comNecessary (diagnostic only)Remembers your cookie choice on the diagnostic180 days

Google Analytics data is kept for 14 months and is not used for advertising. To opt out of Google Analytics on every website, you can install the Google Analytics opt-out browser add-on.

Scroll to Top