THE FLOURISHING STANDARD, FOR SHORT.

Recognition for how far you’ve come. A roadmap for where you’re going.

Let's get you started

Grounded in original research into how senior leaders view wellbeing and how it aligns with organisational goals, the standard is being developed by leading experts from academia and industry, spanning backgrounds across occupational health, HR, health and safety, and business leadership.

See where you stand
Apply for a pilot place
Two colleagues smiling during a relaxed conversation in a bright open-plan office
JOURNEY
3-6 months
VALID
3 years
built on
57 international frameworks
Practice
15 years

What if you could prove your organisation is a
great place to work?​

Completing the Standard’s rigorous assessment process will provide both the clarity and the guidance you need to achieve:

A culture where people genuinely thrive

High performers remain engaged, without the cynicism or sense of unfairness that arises when wellbeing investment is focused primarily on those in crisis.

Clarity on resource allocation

Evidence-based analysis helps you identify and address priorities, manage risks and build the foundations for flourishing.

Recognition that proves it

Validation through a rigorous, evidence-based framework, supported by leading academic and industry experts — strengthening your ability to attract and retain talent.

Three challenges every leader faces right now​

Our research with senior leaders uncovered key barriers to progress in embedding workplace wellbeing effectively.

01

Balancing wellbeing and performance

Managers hesitate to hold people to account for fear of causing stress, while investment concentrates on a small number in crisis at the cost of the majority.

02

No clear roadmap

A profusion of possible initiatives, but no clarity on which fundamentals to address first — while regulation intensifies the pressure to get it right.

03

Leading through constant change

Rising costs, regulatory change and the arrival of AI land on employees first. These conditions demand structure, not goodwill.

Benchmark your progress against a whole-system approach

Assess your organisation against the Standard’s 16 components

Three pillars aimed at preventing harm, supporting people when they struggle and building the conditions to thrive.

Protect

Stop harm before it happens

The compliance foundation: the same disciplined risk management already applied to physical safety, applied to the psychological and social conditions of work.

Support

Help people well once they’re struggling

Early identification, genuine access to care, and a human front line of managers who know how to help.

Promote

Build the conditions to thrive

The components most wellbeing frameworks miss, despite strong evidence for their impact on performance and retention.
Six stages with clear outcomes throughout

From our free diagnostic to your accreditation and continuous improvement journey

01
Discover
Free diagnostic. No commitment.
02
Decide
Talk it through with our team.
03
Be Seen
Evidence, staff survey and onsite audit.
04
Be Recognised
Bronze, Silver or Gold, with a full report.
05
Move Forward
A tailored, evidence-based action plan.
06
Keep Going
Annual check-ins with your assessor.
No commitment at stage one · Assessment takes 3–6 months · Accreditation valid three years

Built on rigorous evidence

The Standard originated in primary research, conducted in collaboration with leading Occupational Health Psychologist Professor Gail Kinman. Senior leaders across sectors called for more positive role models leading the way in building compassionate, high performance cultures.

About the standard

57

frameworks reviewed across the UK, Europe, North America and Asia-Pacific

12

in-depth leader interviews, plus 100+ survey responses

10+

academic and industry advisors on the board

Two colleagues reviewing business performance charts and monthly reports at a desk, assessing their organisation's readiness

How does your organisation score?

Before you apply, find out where you stand. Our free assessment takes a few minutes and gives you an indication of your readiness to apply for accreditation against the Flourishing Standard. No commitment. No cost. Just a clear, honest starting point.

Discover how your organisation scores

Be among the first organisations accredited.

The Flourishing Standard opens for full accreditation in January 2027. In the meantime, we are looking for 5 pioneering organisations to pilot the Standard. Find out more about how to become a Founding Flourishing Organisation.

Find out more

Founding status

a distinction that stays with you in future

Founding cohort pricing

reduced audit fees for the first organisations to get accredited

Early input

become known for being one of the early adopters who helped shape the future of the Standard

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